1. THE DEMAND. There is an increased demand for digital pianos.
Since March 2020, the Covid pandemic has imposed many restrictions on everyone. People were forced to sit at home in isolation or quarantine, and were tired of watching movies or playing games anymore. It was the perfect time to put into practice the long-held dream of learning to play the piano. As a result, more people started playing the piano and digital pianos grew in popularity worldwide. In fact, the (mostly Asian) manufacturers of digital pianos cannot keep up with the increased global demand for instruments.